Merchant Mike

Estoty, 2022 I was the main 2D artist on Merchant Mike, a cheerful triple-tile match game where players solve puzzles and grow their business empire alongside Mike and his corgi sidekick, Milo. I helped shape the game’s entire visual world, from the main characters, NPCs, to colorful shops, fun upgradeable locations, and piles of polished merge icons.

STORE PAGE

Main illustration used as promotional art and loading screen.

MAIN CHARACTER

Main character. It went through couple of concepts before settling on the design that felt recognizable and fun for players to connect with.

Other runner up concepts for the main character.

A variety of desings for customer NPCs. From regular ones to special ones like dinosaurs, pirates, and astronauts.

CORGI COMPANION

Main character’s sidekick Milo. I aimed to design a companion that felt connected to the main character - easy to read, full of personality, and visually tied together through color choices.

LOCATION CONCEPTS AND OBJECTS

Visual references for the 3D modeling. I focused on keeping everything playful and colorful to match the cheerful tone of the game.

ILLUSTRATIONS

MERGE ICONS

Icons for the game's tile merging mechanic similar to Mahjong. Each level had its own unique set of tiles, so I created dozens of detailed, polished icons that felt fun and satisfying to click on. I focused on vibrant colors, playful themes, and making sure each icon stayed super readable, even when stacked in large tile clusters.

UI PERK ICONS

More of my work:

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